Reach all of your followers in one click and its FREE
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Fobo - Two Causes, One Vision.
To improve health and wellbeing whilst increasing hospitality footfall, sales, reach and engagement.​
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Hospitality venues will create posts and content designed to attract Fobo members to their locations. Example:​
Are you a new mum or about to be one? Come and meet others like you at 4-5pm on Tuesday. All mums welcome.
​​​How Fobo Works
Venues will also post offers and discounts, such as "2 for 1" deals, ideally tailored to the interests of multiple Fobo members. Example:
Are you a Manchester United fan? Enjoy 2-for-1 on your first round. Share a pint with fellow local supporters.
Creating posts will be a breeze too. With our library of static and video templates, building your content has never been easier. Its Free for the first 12 months.
Fobo will Protect your Brand
Fobo members can follow, like, and share your profile, posts and offers.
Nobody can comment, leave feedback or reviews on your profile, posts or promotions.
Fobo is about positive
communities. Preventing commenting eliminates antisocial online behaviour.
Sounds Great but Pitch me the Business Case Fobo
Fobo is for all sizes of venues and business's big and small
Social Algorithms Restrict Organic Engagement to Create Ad Spend
​On average current social engagement for posts is only 0.003%. That's 1/3 of 1 percent. On Fobo this will go up to between 4-9%. Why? Because there are no ads on Fobo to interrupt your posts and our member controlled content will ensure your posts will reach all of your followers.
How much does it cost to promote your venue on Fobo compared to social?
Organic
Organic reach and engagement on social £0.00 Performance 0.003%
Organic reach and engagement on Fobo £0.00 Performance 0.4-0.9% or 12 - 20 times higher on Fobo
Paid or Sponsored
Average cost to reach and engage potential customers Reach £0.10 Engagement like, follow, message £11.28
Paid reach and engagement on Fobo. No paid ads on Fobo Posts will reach 100% of your followers at £0.00
Fobo Reach, Targeting, Engagement
With engagement rates of 0.003% on social it means for every 1,000 followers you have you will only need 100 on Fobo to get the same or better results.
On Fobo 1,000 followers will get 36-60 engagements per post. On social just 3
Followers reached - 100%
Projected engagement 0.4 - 0.9%
Targeting - Only your followers will see your posts
Cost to post on Fobo £0.00
Time for a quick challenge...
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Grab your mobile or login to your social media.
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Look up a page for your business or one of your competitors.
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Scroll through the feed and work out the average number of post engagements there are. That's likes, shares and comments.
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Divide the average number of engagement by the number of page followers. Eg. Average engagement 10, followers 3,000. 10/300 = 0.003%
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Check out some other pages to compare.
Pages with below 1,000 followers will have higher percentages of engagement but fewer followers means fewer customers.
Fobo will collect data points that loyalty cards, apps, and WiFi connections miss. These include:
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Footfall
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Time of visit
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Location
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Notification opening times
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Posts engaged rates
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Age
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Sex
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Interests
These will be available in an enhanced data report. Free for a year
Data Data Data...
KPI's. New Key Performance Indicators
Post Engagement
Promotion Engagement
Sales v's Footfall
Average Sale v's Footfall
Capture and analyse a full spectrum of data points, to improve your promotions
New KPI's Creates New Opportunities to Reward the Best Performers
Multiple outlets should have multiple profiles as local venues know their customers better and are likely to create posts more likely to be engaged with.
For example a quiz night on fitness, a local band playing or the big match football screening.
This also creates the opportunity to run bonus schemes between venues within the same brand or create a league table based on engagement.
Create a more proactive approach to increasing footfall with Fobo Metrics
For Big Business
Expand your reach and engage your customers even when they are not there with offers and promotions on Fobo.
There's no cost and all of your followers will see all of your posts.
Gain valuable insights and statistics to enhance your customers' experience.
Share posts about homemade and locally sourced products to attract more people and grow your community
For Independents
Will Fobo members be overrun with notifications?
Fobo surveys have shown shown that on average a member will follow 5 to 6 venues they're interested. This means they will get a maximum of 18 notifications a day. This is more likely to be around 12 a day. Which in tern means engagement is likely to be higher.
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Think about it from your own point of view, how many would you follow and where would they be? Hundreds of miles away or locals you like and one or two special locations.
Proof it works.
When England has a big game locals head to their local pub to watch the match.
England Game
Watch the game with friends
Summer music event
Discover a new local
band with your besties
Quiz night
Everyone loves a quiz night!
Target your quiet times with Fobo
App due out late 2024.
Hospitality registration is FREE until July 2025.
Fobo hospitality sign up it just makes sense
Fobo
